Marketing Director

Marketing Director (New York, NY)

On-Line Marketing Director

We are seeking a Marketing Director in New York City who will lead a team of marketing professionals to successfully implement direct response campaigns. The Marketing Director will report to the Vice President of Marketing.

Job Responsibilities:

• Manage marketing team in an entrepreneurial environment;
• Liaise with other teams to create, implement, and manage targeted direct response marketing campaigns;
• Formulate overall campaign optimization and strategy to support growth goals;
• Manage ROI levels;
• Report to management on online and mobile trends and data and conversion metrics;
• Manage partner-driven promotional relationships and CPA programs
• Manage all media campaigns for consistent use of approved creative and messaging;
• Stay abreast of competitive knowledge of marketing opportunities in the online and mobile communities;
• Grow accounts and identify/generate new business opportunities;
• Manage and negotiate external relationships (agencies, freelancers, list brokers, media, premium and fulfillment vendors, etc.);
• Identify and recommend changes to increase the performance of overall program.

Qualifications:

• Minimum 7 years experience in direct response marketing required;
• At least 5 years leadership experience in the internet direct marketing industry;
• Bachelor’s degree in marketing or related field;
• Demonstrated success steering direct marketing campaigns;
• Strong written and verbal presentation and communication skills;
• Proven track record with driving web site traffic and experience with a variety of consumer-oriented marketing channels;
• Strong analytical abilities and experience with interpreting large amounts of customer and financial data;
• Strong SEO experience;
• Strong project management skills;
• Ability to adapt to changing business conditions;
• Strong MS Excel and Access skills.

Equal opportunity employer. MFDV.

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